
Shepherd Executive Advisory
Helping Clubs, Leaders and Boards navigate critical decisions.
Independent executive advisory grounded in current CEO experience — supporting leadership transition, governance and long-term success across golf clubs, private members' clubs and leisure organisations.

Trusted Executive Advisory for Private Clubs
David Shepherd is Chief Executive of The Wisley, one of the UK's leading private members' golf clubs.
Drawing on extensive experience working with Boards, Chairs and leadership teams, Shepherd Executive Advisory provides independent guidance on leadership transition, governance, executive development and organisational alignment.
Unlike traditional consultants, advice is grounded in current executive leadership experience and a practical understanding of the challenges facing modern clubs and leisure organisations.
Common Challenges We Help Solve
Support during critical moments of leadership transition, governance review and organisational change.
Many organisations seek independent counsel when the stakes are highest and the path forward demands clarity, experience and judgement.
Appointing a new CEO or General Manager
Supporting a first-time club leader
Strengthening Chair–CEO relationships
Improving Board effectiveness
Aligning strategy and execution
Building confidence in critical leadership decisions
Service Pillars
Three disciplines. One standard of judgement.
Successful Leadership Transitions
Helping new CEOs and General Managers establish credibility, deliver early wins and build momentum from day one.
Stronger Executive Performance
Practical coaching and mentoring that develops confident leaders capable of operating effectively across governance, finance, operations and stakeholder management.
Better Governance & Board Alignment
Supporting effective decision-making, stronger Board–management relationships and long-term organisational success.
Industry Leadership
Contributing to the conversations shaping the future of private clubs.
David regularly contributes to industry discussions on leadership, governance, sustainability and long-term strategic decision-making within golf clubs and private members' clubs.
Speaker
Industry conferences and leadership forums on the future of private clubs.
Panellist
Roundtables on governance, sustainability and long-term club strategy.
Contributor
Published thinking on leadership transition and Board–CEO effectiveness.
Why Shepherd Executive Advisory?
Built on current executive leadership experience — not theory alone.
Every engagement is grounded in practical experience leading complex organisations, working with Boards and navigating real-world leadership challenges.
- Current CEO Perspective
- Deep Knowledge of Golf & Private Clubs
- Practical, Experience-Led Advice
- Independent and Objective Guidance
- Strong Governance Understanding
- Focus on Long-Term Success
Leadership Experience Across Leading Clubs
The calibre of environment in which David has worked and led.
These images reflect the standard of private club setting where David has held senior executive responsibility — illustrating the level of operation, design, governance and member expectation he is accustomed to leading.

Illustrative of the premium private club environment — not a client list.
Experience Across
A breadth of sectors and disciplines that shape every engagement.
Private Members' Clubs
Golf Clubs
Hospitality Operations
Executive Leadership
Governance & Boards
Strategic Transformation
Closing Thought
Leadership decisions shape the future of every organisation.
Whether you are appointing a new CEO, supporting a leadership transition or seeking independent governance advice, Shepherd Executive Advisory can help.